Advertising
2021
Adani Corporate Campaign
A corporate advertising campaign highlighting Adani's national infrastructure and growth initiatives...
Featured
Harnisha Alkesh Desai
MBA • University of New Haven
Crafting Stories
That Move Markets
Bridging data-driven marketing strategy with cinematic storytelling. From boardroom presentations to the big screen, transforming brands through compelling narratives.
$100K+
Campaign Budgets Managed
Total production budgets directed across commercial campaigns
15-25%
Sales Growth Impact
Average post-campaign sales lift delivered for clients
25+
Films & Web Series
Feature films, short films, and digital streaming releases
5+
Streaming Platforms
Distributed across Amazon Prime, ShemarooMe, YouTube, and more
Featured
Highlight Reel
Advertising2021$50K - $75K
Adani Corporate Campaign
A corporate advertising campaign highlighting Adani's national infrastructure and growth initiatives through storytelling connecting corporate scale with community impact.
Portfolio
Selected Work
A selection of advertising campaigns, feature films, web series, and investigative reporting across digital and traditional media.
Advertising
2021
Astral Pipes
Commercial campaign for one of India's leading plumbing brands, pairing technical product reliabilit...
Featured
Advertising
2020
JCB India Campaign
Commercial campaign highlighting construction machinery in infrastructure growth, focusing on the hu...
Featured
Advertising
2020
Mahindra Tractors
Agricultural campaign celebrating farmers and their daily reliance on tractors, rooted in authentic ...
Film
2020
Vishuddhi
A Gujarati feature film exploring themes of purity, redemption, and self-discovery through artistic ...
Featured
Film
2022
Tantram
A Gujarati suspense feature exploring family dynamics and psychological tension by contrasting tradi...
Featured
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Film
2021
Common Man
A slice-of-life Gujarati film capturing everyday urban struggles and triumphs through grounded, docu...
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Web Series
2020
Bandh Magaj
A lighthearted comedy web series exploring the humor and quirks of everyday Gujarati life through re...
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Web Series
2021
Coffee Kafi Chhe
A relatable web series centered around relationships, friendships, and modern life explored through ...
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Short Film
2021
Mochi (Award-Winning)
An award-winning short documentary highlighting the declining traditional cobbler community and the ...
Featured
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Short Film
2020
My Wish
An intimate short film exploring personal aspirations, human connection, and hope in the face of unc...
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Short Film
2019
Yakeen
A character-driven dramatic short film centered on themes of trust, belief, and relationship dynamic...
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Short Film
2019
Struggle on Wheels
A documentary short film exploring accessibility hurdles and daily challenges faced by wheelchair us...
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Short Film
2020
Lockdown: A Last Call
A short film capturing the emotional strain of isolation and the vital role of human connection duri...
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Short Film
2019
Gandhi Tu Kya Che?
A short film questioning the modern interpretation and daily relevance of Gandhian values in contemp...
Journalism
2023
Virginity Test News Article
An investigative article series exposing the ongoing practice of virginity testing in conservative c...
Featured
Journalism
2023
Pride Parade Coverage
A feature article covering the 2023 Pride Parade with firsthand perspectives from prominent LGBTQ+ a...
Journalism
2022
Media Adaptation Pre-Post COVID
A multimedia project documenting how newsrooms and media professionals adapted workflows, content fo...
About
The Storyteller
Harnisha Desai, MBA
Marketing Strategist & Creative Producer
Marketing professional with an MBA, focused on building campaigns that look great and deliver measurable business results.
With a background in journalism and multimedia storytelling, I translate complex insights into clear narratives that engage audiences and build brand equity.
My work spans commercial campaigns and documentary filmmaking, from managing $100K+ production budgets for brands like Adani and Astral Pipes to directing award-winning documentaries.
Certifications
Google Analytics for Beginners (Google)Data Analytics with Microsoft Power BIData Analytics Essentials (Udemy)Digital Marketing (HubSpot Academy)SEO Certified (HubSpot Academy)LinkedIn Marketing Strategy
Core Expertise
Marketing & Strategy
- •Market Research & Consumer Insights
- •SWOT Analysis & Competitor Benchmarking
- •Brand Positioning & Campaign Strategy
- •Performance Analysis & Optimization
Digital & Content
- •Content Writing & Copywriting
- •SEO & SEM Fundamentals
- •Social Media Strategy (Instagram, TikTok, YouTube)
- •Scriptwriting & Storyboarding
Creative & Production
- •Film Direction & Executive Production
- •Interviewing & Multimedia Storytelling
- •Cross-platform Content Development
- •P&L Management
Tools & Technologies
- •Canva & Google Analytics
- •Adobe Lightroom & Photoshop
- •Final Cut Pro
- •Microsoft PowerBI & Excel
Journey
Experience & Education
Professional Experience
Red Roof Inn
CurrentMarketing Coordinator
Connecticut, United StatesFeb 2026 - Present
- •Design and execute email marketing campaigns and digital advertising initiatives across B2B and B2C audiences, coordinating copy, creative assets, and deployment timelines across multiple brand properties within the Red Roof portfolio.
- •Lead proposal development for strategic accounts, translating business objectives into compelling, on-brand marketing presentations and campaign briefs that strengthen client relationships and support revenue growth.
- •Manage concurrent quick-turn digital campaign requests by triaging priorities, briefing creative partners, and tracking deliverables to ensure consistent, on-schedule execution aligned with brand standards.
Mesa Corporation
Marketing & Content Intern
New Haven, CTJan 2025 - Apr 2025
- •Created promotional content and digital creatives across website, Instagram, and TikTok
- •Managed community interactions and tracked audience engagement
- •Analyzed campaign performance metrics to build optimization reports
- •Researched industry trends and competitor benchmarks to guide social strategy
Dolphin Movie Art
Executive Producer | Script & Content Writer
Ahmedabad, IndiaJun 2019 - Nov 2022
- •Led end-to-end production for films, commercial ads, and web series with budgets from $5K to $100K
- •Produced major brand campaigns for Adani ($50K-$75K), Astral Pipes ($67.5K), JCB ($27K), and Mahindra ($25K)
- •Directed distribution and theatrical release strategies for Gujarati feature films including Tantram, Common Man, and Vishuddhi
- •Wrote and produced original web series streamed on Shemaroo, Jojo, and YouTube
Impact: 15-25% client sales growth
Journalism Projects
Student Journalist & News Writer
Pune, India2020 - 2023
- •Wrote reported news stories and conducted in-depth interviews for university publications
- •Led an investigative article series on virginity testing practices in conservative communities
- •Produced a multimedia journalism project examining post-COVID media adaptations
- •Covered the 2023 Pride Parade and interviewed LGBTQ+ advocates for a published feature
Impact: University journalism recognition
Education
Master of Business Administration (Marketing)
University of New Haven
West Haven, CTJan 2024 - Dec 2025
Bachelor of Journalism & Mass Communication
Vishwakarma University & MIT-WPU
Pune, India2020 - 2023
Affiliations
Women in Business, University of New HavenUniversity Investment ClubMedia Club, University of New Haven
Contact
Let's Create Something Extraordinary
Looking for a marketing strategist, creative producer, or visual storyteller? Let's connect and bring your vision to life.
Open to opportunities in Marketing, Brand Strategy, and Creative Production
Send a Message